Friday, July 6, 2007

How Food Trucks Got Started - my version

Food trucks scare me. There is something inherently unappealing about someone preparing my lunch in their trunk. But you see it quite a bit in cities – a woman or man cooking up Chinese food or hotdogs or chicken - in the back of their vehicle. Is that the passenger-side door? No, that’s where you order. Here’s how I think those “restaurants” get started: A family is on vacation and they are driving through a big city. Perhaps, it’s the first time for them in the concrete jungle. In the midst of their sight-seeing revelry, they get a flat tire. They pull off and realize they don’t have a spare. While they are having a Brady Bunch brainstorm on how to get the tire fixed, the entrepreneur among them has an idea. Let’s buy some noodles and throw together a stir-fry.

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